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TikTok has rapidly grown into a lucrative platform for creators, offering numerous opportunities to monetize [tiktok] their content and turn their creativity into cash.
With its massive userbase and viral potential, [how to make money on tiktok] has become a popular quest for many content creators.
From leveraging [tiktok affiliate marketing] and [tiktok ads] to partnering with brands and exploring [alternative revenue streams], this article delves into various strategies for [how to make money on tiktok without followers], [how to get monetized on tiktok], and maximizing your earnings through engaging [video views] and innovative [video templates].
Join TikTok's Creativity Program Beta
Accessing the TikTok Creativity Program
The TikTok Creativity Program is similar to YouTube's Partner Program, allowing creators to earn money by creating content on the platform. Initially available in a few countries like the UK, US, Spain, Italy, Korea, and Japan, a video explains how creators from any country can access the program:
- Create a new Google Chrome account and email.
- Install the Windscribe VPN extension and connect to the UK.
- Sign up for a new TikTok account using the UK-based email.
- Do not upload any videos while using the VPN.
- The Creativity Program option should then appear in the account's Creator Tools section.
The video demonstrates logging into a UK-based TikTok account and showing the Creativity Program option available.
Joining the Creativity Program Beta
To join the Creativity Program Beta, users need to log in to their TikTok account using their phone number/email, username, or by continuing with Facebook or Google. Several TikTok users have shared their experiences and tips about the Creativity Program Beta, including how to apply, leave the program, its impact on views and monetization, and tips for increasing RPM (revenue per 1,000 impressions).
Eligibility Requirements
To join the TikTok Creativity Program Beta in 2024, creators must meet the following requirements:
- Create videos that are 1 minute or longer.
- Have videos reach at least 1,000 For You feed page views.
- Videos cannot be Duets, Stitches, or Photo Mode videos.
Joining the Creator Rewards Program will not impact content performance or following. TikTok also offers the Creator Marketplace for collaborating with brands and various other features and resources for creators .
Leverage TikTok Shopping and Ads
Setting up TikTok Shop
To leverage TikTok's e-commerce capabilities, creators can set up a TikTok Shop to sell products directly on the platform and join the TikTok Affiliate program to earn commissions on product sales. TikTok Shopping, the platform's e-commerce solution, allows creators to sell products through their TikTok account and earn through the TikTok Affiliate program.
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Advertising on TikTok
Creators can also run TikTok ads, including in-feed video ads, brand takeover ads, and hashtag challenge ads, to reach new audiences and drive sales. The TikTok Ads Manager tool enables targeting and reaching new audiences, as 1 in 3 users have bought a product after seeing it on TikTok.
Popular Product Categories
Certain product categories are thriving on TikTok, such as:
- Clothing brands and streetwear
- DIY products
- Sustainable/eco-friendly products
Unique products that make the customer feel good are performing well on the platform.
TikTok Shop Success Stories
The TikTok Shop trend has seen tremendous success, with some creators making $1.2 million in a single day through TikTok Shop commissions. Creators with as few as 20,000 followers can potentially make $100,000 per month in TikTok Shop commissions. Tools like Fastsmos can be used to research TikTok Shop products and commissions.
Ad Strategies and Recommendations
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When starting with TikTok ads, it's recommended to use 3-5 ads per ad group, with budgets of $500-$1,000 per ad group per day. Ensuring ad copy and pricing claims are 100% congruent is crucial, as TikTok strictly enforces this. Spark ads (ads linked to existing posts) tend to perform better than standard video ads.
To warm up a new TikTok ad account, it's advisable to deposit at least $10. TikTok recommends a daily budget of 10-20x the target CPA, but the author prefers $50-$75 per ad group per day.
Large, open audiences of 25M+ perform best, and stacking 5+ relevant interests/categories over 100M total size can work well. 'No interest' targeting can also be highly effective.
Partially disapproved ads are common, requiring persistence with TikTok support to resolve. Suspended ad accounts require submitting an appeal through TikTok's support process.
TikTok Shop Growth and Strategies
TikTok's eCommerce platform, TikTok Shop, saw explosive growth in 2023, with daily GMV increasing from $300k to $33 million in just 6 months – a 110x increase . TikTok used strategic subsidies like product discounts and free shipping to drive adoption and purchases.
To attract more professional sellers and established brands, TikTok is increasing its referral fees from 2% + $0.30 to 6-8%, depending on the product category. The platform aims to increase the contribution of shoppable livestreams to 40% of total GMV, up from less than 10% currently.
However, smaller cross-border sellers with weaker supply chains may struggle with the increased costs, potentially leading to their exit from the platform.
Getting Started with TikTok Marketing
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To start TikTok marketing, businesses should create a TikTok business account, which offers business tools like ads, analytics, and ecommerce storefronts. TikTok marketing can help businesses increase brand awareness, build engaged communities, sell products/services, get customer feedback, provide customer service, and advertise to target audiences.
To get started with TikTok marketing, businesses should create a TikTok Business account, research their target audience, set SMART goals, post 3-5 videos per week, analyze their TikTok analytics regularly, and leave room to experiment.
Partner with Brands and Influencers
Collaborating with Other TikTok Creators
One effective way to monetize on TikTok is by collaborating with other creators through the TikTok Creator Marketplace, leveraging their engaged followings. This platform allows creators to connect and collaborate on content, potentially reaching new audiences and expanding their reach.
Sponsored Posts and Brand Partnerships
Creators can also earn revenue by publishing sponsored posts, where brands pay them to promote their products or services on their TikTok channel. To establish such partnerships, creators can proactively reach out to brands they trust and pitch a collaboration. Working with influencers can also help brands grow their presence and drive sales on TikTok.
TikTok Marketing Strategies
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TikTok marketing involves using short-form video content to promote brands and their offerings, focusing exclusively on TikTok's unique content style. The benefits of TikTok marketing include:
- Growing influence in driving product purchases.
- Higher chances of content going viral due to TikTok's discovery-focused algorithm.
- The power of influencer collaborations.
To build an effective TikTok marketing strategy, brands should consider the following tips:
- Create and brand their TikTok account
- Define their target TikTok audience
- Produce quality TikTok videos
- Utilize TikTok ads
- Tap into TikTok influencer marketing
- Monitor TikTok analytics
- Jump on popular trends
- Incorporate live video 10
Successful examples of TikTok marketing include campaigns by Chipotle, The Washington Post, and Duolingo.
Influencer Marketing on TikTok
Influencer marketing on TikTok involves businesses partnering with creators to promote their brand, where companies pay influencers to create sponsored content. TikTok offers three affiliate marketing options:
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- The Shop Plan (flat commission rate).
- The Open Plan (variable commission rates).
- The Targeted Plan (invite specific creators).
Inspiring TikTok marketing examples include using a compelling hook, encouraging comments and engagement, leveraging trending audio and the algorithm, replying to comments with additional video content, showing behind-the-scenes content, and creating shareable, fun content. Top TikTok marketing tools for 2024 include Hootsuite, Canva, and Link Trees.
TikTok Influencer Engagement and ROI
TikTok influencers tend to have higher engagement rates compared to other platforms. TikTok micro-influencers have an 18% engagement rate versus 3.86% for Instagram micro-influencers, while TikTok mega-influencers have a 35% engagement rate versus 1.21% for Instagram.
The influencer marketing industry is projected to grow to $16.4 billion in 2022, with a 26% increase in influencer marketing companies in 2021. Influencer marketing can provide 11 times the ROI of traditional banner ads, and 82% of consumers will follow an influencer recommendation.
Developing a TikTok Influencer Marketing Strategy
To develop a successful TikTok influencer marketing strategy, businesses should:
- Switch to a TikTok Business Account.
- Establish clear campaign goals.
- Identify the right TikTok marketing campaign.
- Clarify content repurposing rights in influencer contracts.
- Understand typical influencer rates.
Successful TikTok influencer marketing examples include F'real Foods' partnership with HaueterFamily, Aerie's #AerieREAL Positivity challenge with Charli D'Amelio, and Pretty Little Thing's #plt campaign.
Influencer Discovery and Tracking
Tools like Storyclash provide solutions for influencer discovery, tracking, and reporting across social media platforms, including TikTok. TikTok influencer marketing is a popular strategy, with 69% of brands saying it's their favorite channel for influencer partnerships.
Key content types for TikTok influencer marketing include tutorials, reviews, relatable content, aspirational content, promotions/discounts, and challenges. When finding and partnering with TikTok influencers, it's crucial to find creators who align with your brand's values and aesthetics, and to vet influencers and create a clear influencer brief. Tracking performance metrics like views, engagement, and sales conversions is essential for measuring TikTok influencer campaign success.
Alternative Revenue Streams
Live Stream Gifting
One alternative revenue stream for TikTok creators is earning money through TikTok Live Gifts, where viewers can send virtual gifts to creators during live streams. These virtual gifts translate into real money that creators can cash out.
Affiliate Marketing
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Creators can participate in affiliate marketing programs by promoting other companies' products and services and earning commissions on sales. This allows creators to monetize their content by recommending products or services they genuinely support.
Account Selling
Creators with established TikTok accounts can grow and sell them to brands looking to quickly boost their follower count. This can be a lucrative option for creators who have built a significant following in a particular niche.
Patreon and Exclusive Content
Creators can create a Patreon account to offer exclusive content and experiences to paying subscribers. This can include behind-the-scenes footage, early access to content, or special perks for loyal fans.
Direct Product Sales
TikTok creators can sell their own products, merchandise, and digital goods directly to their audience. This could include physical products like clothing or accessories, or digital products like e-books or online courses.
Virtual Offerings
Creators can offer virtual gifts, live events/workshops, personalized shoutouts, and exclusive content series to monetize their TikTok presence. These offerings provide fans with unique experiences and opportunities to connect with their favorite creators.
TikTok Creator Fund
TikTok's Creator Fund allows creators with at least 10,000 followers and 100,000 video views in the last 30 days to earn money based on the number of views, authenticity of views, and engagement. This program rewards creators for creating engaging content that resonates with the TikTok community.
Music Promotion
Through TikTok's PlaylistPush program, creators can promote songs and earn up to $250 per video. This provides an opportunity for creators to collaborate with musicians and earn money while promoting new music.
Sponsored Content
Creators can publish sponsored posts by working with brands to create sponsored content for their followers. This involves partnering with companies to promote their products or services in exchange for compensation.
Brand Ambassadorship
Becoming a brand ambassador allows creators to represent a company and promote their products or services. This can involve creating content, attending events, or engaging with the brand's community on behalf of the company.
Crowdfunding and Donations
Creators can raise money through crowdfunding by using TikTok to promote a crowdfunding campaign. Additionally, they can receive donations through live gifting by collecting Diamonds (TikTok's digital currency) from viewers during live videos or collect tips directly from their TikTok profile.
Business Promotion
TikTok can be used to boost an existing business by attracting new clients or customers. Creators can leverage their TikTok presence to market their products, services, or expertise to a wider audience.
Referral Programs
TikTok offers rewards for referring friends to join the platform. Creators can earn these rewards by encouraging their followers to sign up for TikTok and participate in the referral program.
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FAQs
Q: What are some effective strategies for earning money on TikTok in 2024?
A: In 2024, you can monetize your TikTok presence through a variety of methods including:
- Participating in the TikTok Creator Fund.
- Engaging in sponsored posts and forming brand partnerships.
- Utilizing affiliate marketing to promote products.
- Selling merchandise directly to your audience.
- Providing consulting or coaching services.
- Hosting live streams and receiving virtual gifts from viewers.
- Creating exclusive content for which followers pay.
- Leveraging TikTok Ads to drive traffic to your products or services.
Q: Can you explain the TikTok Creator Fund 2024?
A: As we approached 2024, TikTok introduced a significant change to its creator compensation model by replacing the old Creator Fund with the TikTok Creativity Program Beta. This decision came as no surprise due to the dissatisfaction among creators regarding the original fund's payouts.
Q: What is required to start earning from TikTok views?
A: To begin earning money from TikTok, your content needs to attract at least 100,000 video views over the past 30 days. Additionally, your account should have a minimum of 10,000 followers. To access these earnings, you must apply to the TikTok Creator Fund through a pro or creator account.
Q: How can I qualify for the TikTok Creator Fund?
A: To be eligible for the TikTok Creator Fund, ensure that:
- Your TikTok account has no fewer than 10,000 followers.
- Your videos have garnered at least 100,000 views in the last 30 days.
- Your account complies with TikTok's community guidelines and upholds best practices.
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